Sometimes, a good concept comes from exclusivity. For specific cases, there is no real need to be indexed on Google results or to make big marketing expenses.
To illustrate this, we had a client come up to us to create a rental presentation of their villa.
Instead of using something like Airbnb and competing with thousands of similar properties, on top of taking out service fees, they decided to create a small but efficient website with our help.
The website is composed of 4 parts:
General presentation
Activities
Gallery
Contact
This display is also more advanced than most platforms, making it more relatable to the potential customer, as he visualizes the experience from his computer. We recommend that you check out the website to understand.
In order to find quality leads for the client, we opted for local Facebook groups & small scale network sharing. This qualified 1500 visitors in the first 24h, with more or less 100 leads.
This now results in the owners being able to rent out their property for 8-12 weeks a year. Keeping in mind that they need holiday as well !
The screening of potential leads also becomes easier, as you can personally get into details with the customer to see what type of trip they are planning. Family, business, sports, house-cleaning, airport transfers, etc...
What we've highlighted from this project is how incredible the turn-over is for such properties, how simple and efficient it can be, but also how good of an experience it is for the client, as they feel like they found a gem amongst the thousands of possibilities when going away on a trip.
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